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American admiration of French textiles had been shaped over many years
before this creative ferment. Even prior to the American Revolution, when
Americans still considered themselves Englishmen, France had been perceived
as the capital of luxury, and the English had acquired or copied many
Parisian fashions and textiles. A glance at eighteenth-century English
terminology gives an idea of the number of fabrics and trims of French
origin commonly used in England and America: "French alamode," or black
taffeta from Lyon, ordered by Samuel Sewall of Boston in 1690; "serge
desoy" for men's coats and waistcoats; "florence légère,"
fancy silks for sale in the United States in 1797; "jaconot muslin," an
inexpensive cotton first made in India but popular in France in the early
eighteenth century and ordered by Virginia merchants in 1768 and 1771;
"marseilles" for quilted petticoats and coverlets; "siamoises," ordered
by Thomas Jefferson as furnishing materials in 1790.(1) Even today, fabrics such as corduroy (corde du
roi), manufactured in Rhode Island as early as 1789; piqué
(piqué), first imported to the United States in 1779; organdy
(organdi), described in a French commercial dictionary of around
1723-30; and the ordinary, but now ubiquitous, denim (de Nîmes,
originally serge de Nîmes), from which Levi Strauss made
his work clothes for miners during the nineteenth-century North American
Gold Rush; all are so familiar that their French origins have been forgotten.(2)
At first, American colonials acquired these luxuries through London,
but by the end of the eighteenth century, merchants in the United States
were dealing directly with France. John Holker, whose father had a factory
for the production of "siamoises" in Rouen from 1752, as French Consul-General
had them imported to Philadelphia in 1779 for use by the U.S. government.(3) In 1792, Providence merchant Welcome Arnold advertised
the inexpensive woolens, silks, and cottons that he imported from England,
but when it was a question of a special dress for his wife Patience, the
brocaded fabric and passementerie trim were ordered from Paris.(4) From the colonial era to the present, Americans
have looked to France for innovative fashion and other luxury products.
Through fashion plates and ladies' magazines, women in America have stayed
in touch with Paris, some even traveling to France themselves in search
of high-fashion textiles and apparel made to their measure by its couturiers.
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