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Anna's business decisions proved sound, and A. & L. Tirocchi continued
to be strong into the early 1930s. Her most loyal clients continued to
visit 514 Broadway even after the stock market crash of 1929. By 1933,
the number of clients was beginning to decline steadily, along with the
amount of money they were spending. From 1931 to the spring of 1933, Anna
listed sixty clients in her ledger; the 1933-34 ledger listed forty-four;
the 1934-35 ledger listed thirty-eight; and the number continued to decline
until 1938, when twenty-eight clients remained. Mrs. Harold J. (Mary Colt)
Gross, who had become friendly with Anna and sent her photographs of herself
wearing Anna's clothing, continued to purchase the majority of her wardrobe
at the Tirocchi shop throughout the 1930s, although after 1931, she was
seriously in arrears with her bills. In fact, all three Colt sisters had
been good long-term customers, placing hundreds of dollars worth of orders,
but they seem to have suffered financial reverses during the Depression.
Theodora Colt Barrows left the Tirocchi fold in 1931, and Elizabeth Colt
Anthony placed her last order in 1936. In 1933, Mary Colt Gross stopped
making new orders and began to slowly pay off her balance of $1,219. In
a letter dated June 11, 1934, she writes that she regrets "very much my
delay in settling my account with you. As you know nothing like this has
happened during all my business relations with you until the last year...I
dislike very much to ask your further forbearance because I realize your
need of money in these times." By 1935, her financial situation must have
improved, since orders for imported suits, hats, blouses, and dresses
reappear. Perhaps this was because she had gone to work as the manager
of the Good Luck Tea and Coffee Shop. At the beginning of the next decade,
however, she ceased coming altogether. The end was amicable, for Anna
enjoyed one of her greatest successes in 1939, when Mrs. Gross entrusted
her with the cleaning of an heirloom handmade lace wedding veil that had
been wrapped in blue paper and stored in the vault of a Providence bank.
During the legendary hurricane of 1938, downtown Providence was flooded
by more than seven feet of water, and the veil became hopelessly stained
with blue dye from the paper. Anna asked Mrs. Gross for payment in advance
for this task, despite being none too sure that she could remove the stains.
She washed the veil in Ivory Soap Flakes, then sun-bleached it several
times and was successful. Never one to miss a chance for self-promotion,
Anna wrote a testimonial about the effectiveness of this method to the
Ivory Soap Flakes Company.(37)
In the late 1930s, the shop's business correspondence is full of comments
regarding Anna's state of health. By 1939, Anna had closed the shop to
all but her favorite customers, employing two girls to help with the work.
Letters, such as one dated July 26, 1939, from Mrs. Frederick S. Peck,
one of her most loyal clients, must have been extremely disheartening.
Mrs. Peck complains about a mistake on her bill, about high prices, and
cancels an order, then goes on to request that Anna clean a piece of Brussels
lace that her granddaughter wishes to use on her wedding gown. She finishes
the letter by saying, "I am sorry she has decided to order her dress from
someone else." By 1940, when she would have been around sixty-seven years
old, Anna could no longer keep up with the pace of fashion and let the
two remaining girls go. The last ledger in the archive covers the years
1941 to 1947. Anna continued to sew for only eight women: Mrs. Stuart
Aldrich, Mrs. Edgar Brunschwig, Mrs. Fred Campbell, Mrs. H. A. DuVillard,
Mrs. Harold J. Gross, Mrs. William Hoffman, Mrs. Frederick S. Peck, and
Mrs. David A. Seaman. Most of these women had found other dressmakers
by 1942, except for Mrs. Peck, who stayed with the Tirocchi shop until
Anna's death from coronary thrombosis on February 26, 1947.
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