As purchasers of fine merchandise for their business, Anna and
Laura Tirocchi received their share of promotional material from
vendors. The Tirocchi Archive contains two folders of this material,
perhaps a hundred or so individual pieces. The range in quality
and visual interest is wide. Some are graphically well-designed
cards announcing fall showings, new lines, etc. Others are quite
plain, printed in black-and-white.
The material ranges from cards to posters to broadside advertisements.
The fancier ones are printed in silver or gold; some are hand-colored
in vivid colors; some are die-cut into dramatic shapes. Some are
even small catalogues, not to be confused with the larger Model
Books used for ordering garments. Several Christmas cards from vendors
are also included in this cache of material, and there are invitations
to suppliers exclusive trunk showings in hotel suites rented
for the occasion.
These promotional pieces announce things like the following:
- For the American Resort Season
- Spring and Summer Collection of Street, Afternoon and Evening
- Announcing the seasons distinguished French imports from
- Our summer collection of tailored clothes for sports, town, and
country, will be shown from March 15.
- Dresses for southern and cruise wear commencing Tuesday, November
- We invite you to review the smartest collection of prints, laces
and plain fabrics . . . striking new notes of fashion distinction,
now on display at our showroom.
There is no way of knowing if Anna and Laura did go to New York
City to some of these shows. They must have received far more of
this material than they saved, so it is hard to know why these particular
pieces were kept. Even though this collection is relatively small,
it is still representative and, as such, valuable to the curators
and scholars researching A. & L. Tirocchi and the fashion
industry in the first half of the twentieth century.
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